From Buddyhead.com: Capitol has some Verbena CD’s to give away. If you wanna win one, email us at email@example.com with “yes, I really like Verbena” in the subject and in the body of the mail tell us why the fuck you like that band. We’ll pick our favorite answers and if you’re not a loser you’ll get a free cd! Oh boy, is right! If you have no idea who the fuck Verbena is, you can watch their video they made to sell them lots of records.
So, they weren't brutal on 'em, just kinda snide. Maybe a few good e-mails could instill respect? But have a sense of humor.